Landmark Real Estate Case
- 452 Pre-Construction Leads at $19 Each: Digital Success for Landmark Real Estate
Client Overview
Landmark Real Estate Brokerage Inc. is a progressive real estate brokerage based
in Brampton, Ontario, specializing in pre-construction properties and new
developments across the Greater Toronto Area. In a highly competitive real estate
market with rising advertising costs, they needed a comprehensive digital strategy to
generate qualified buyer leads for their pre-construction projects while establishing a
strong online presence.
Cost Per Click
High competition and cost-per-click rates in GTA real estate market
Online Presence
Need for professional online presence to build credibility with buyers and
developers
Qualified Leads
Converting online interest into qualified buyer leads for pre-construction
projects
Serious Buyer Network
Reaching serious buyers ready to invest in new developments
Our Solution
Infinity Digital delivered a comprehensive digital marketing solution:
Professional Website Design
- Modern, professional website design showcasing pre-construction projects and brokerage expertise
- Mobile-responsive design optimized for property browsing and lead capture
- SEO-optimized architecture for long-term organic visibility
- Strategic call-to-action placement to maximize conversions
Google Ads Campaign Strategy
- Performance Max campaign targeting high-intent real estate buyers across all Google channels
- Project-specific campaigns for River Pointe and other pre-construction developments
- Geographic targeting focused on GTA buyers interested in new construction
- Strategic audience targeting reaching first-time buyers, investors, and upgraders
- Conversion tracking and lead quality optimization
Campaign Results: River Pointe Project
- Campaign Period: March 1 - June 30, 2025 (4 months)
Total Conversions (Leads)
0
leads
Total Clicks
0
Total Impressions
0
Million
Total Ad Spend
$
0
Cost Per Lead
$
0
Click-Through Rate (CTR)
0
%
Conversion Rate
0
%
How We Suceed!
Key Deliverables
Exceptional Lead Volume
Generated 452 qualified buyer leads for pre-
construction projects in just 4 months
Cost-Effective Acquisition
$19.27 cost per lead – highly competitive for GTA
real estate market
Strong Conversion Rate
1.8% conversion rate demonstrates effective
targeting and landing page optimization
Massive Reach
1.87 million impressions building brand awareness for pre-
construction offerings
Complete Digital Presence
Professional website establishing credibility and
supporting lead conversion
Client Impact
Landmark Real Estate successfully leveraged digital marketing to generate a consistent pipeline of qualified pre-construction buyer leads. With 452 leads at under $20 each, the brokerage achieved exceptional return on ad spend while building brand recognition through nearly 2 million impressions. The professionally designed website provided the credibility and conversion infrastructure needed to turn advertising clicks into genuine buyer interest, positioning Landmark as a go-to brokerage for pre-construction opportunities in the GTA.
Why This Campaign Succeeded
- Integrated Approach: Website design and Google Ads working together to maximize conversions
- Performance Max Strategy: Leveraging Google's AI across all channels to find highest-intent buyers
- Project-Specific Campaigns: Tailored messaging for each pre-construction development
- Strategic Targeting: Precise audience segmentation reaching buyers at the right stage of their purchase journey
- Professional Landing Experience: Website design optimized for credibility and lead capture
Ready to Generate Quality Real Estate Leads?
Contact Infinity Digital for comprehensive digital marketing solutions designed for real estate
professionals.
