PunjabiPost

Client Overview

PunjabiPost is a leading Canadian South Asian newspaper serving the Punjabi community across Canada. As a traditional print newspaper transitioning to digital, they needed a comprehensive online platform to reach their growing digital audience, manage content efficiently, and monetize their digital presence through advertising and classifieds.

The Challenge

PunjabiPost faced several critical challenges in their digital transformation:

Legacy Tech Stack

Outdated technology stack using legacy HTML with Windows .NET server causing poor performance

Maintain SEO Value

Need to migrate existing news archive while maintaining SEO value

Scalability Challenges

Slow page load times and limited scalability on legacy infrastructure

Bilingual Site Support

Managing multilingual content (English and Punjabi)

Online Monetization

Creating revenue streams through digital advertising and classifieds

Our Solution

Infinity Digital developed a comprehensive news platform with SEO-first architecture:

Core Platform Features

Responsive website with intuitive news browsing and search functionality
Powerful admin panel for content management with role-based access (Admin, Editor, Reporter, Advertiser)
Rich text editor with multimedia integration and article scheduling
Digital newspaper editions with e-paper view and PDF archives

Advanced Functionality

Classifieds system with categories (Jobs, Real Estate, Vehicles) and admin approval workflow
Matrimonial section with search filters and profile management
Interactive polls and reader feedback system with moderation
Google AdSense integration and manual banner ad management

SEO & Technical Excellence

Comprehensive SEO optimization with meta tags, schema markup, and Open Graph integration
Automated XML sitemap generation and SEO-friendly URL structure
News article migration from legacy system with duplicate detection and redirect handling
Media optimization with lazy loading and structured data for images and videos

Technology Modernization

Complete rebuild using React and Next.js framework for superior performance and user experience
Migration from legacy Windows .NET server to modern cloud infrastructure
Server-side rendering (SSR) with Next.js for optimal SEO and faster page loads
Scalable cloud architecture ensuring reliability and enhanced performance

How We Suceed!

Key Deliverables

Full Platform Rebuild

Complete platforms rebuild from legacy HTML/Windows .NET to modern
React/Next.js stack

Multi-Module Integration

14 integrated modules including articles, classifieds, matrimonial, polls, and e-
paper

Secure Admin Roles

Role-based admin panel with 4 user types and complete content workflow

Cloud-Based Scalability

Migration to upgraded cloud server infrastructure for improved performance and scalability

Built-In Monetization

Monetization infrastructure ready for advertising and premium content

Client Impact

PunjabiPost successfully transformed from a print-only newspaper to a comprehensive digital news platform. The new system enabled their editorial team to publish content instantly, manage their growing digital archive efficiently, and create new revenue streams through digital classifieds and advertising. The SEO-optimized architecture positioned them for long-term organic growth and improved discoverability among their target audience.

Why This Campaign Succeeded

Cultural Expertise: Deep understanding of South Asian festivals and visual traditions
Retail-Optimized Design: Bold visuals engineered for maximum visibility in grocery environment
Brand Consistency: Unified identity across diverse event campaigns and store locations
Print Production Excellence: Professional files ensuring quality output at large scale
Authentic Representation: Respectful celebration of cultural traditions creating community connection

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