If you’ve been in the world of digital marketing, you already have exposure to B2B and B2C types of businesses. But you may not have had exposure to the B2B and B2C types of marketing. B2B marketing and B2C marketing differ in a number of key areas. B2B strategies are quite different from the B2C approach when it comes to the buying cycle, the modes of communication, and the manner in which companies foster relationships with their clients. In this blog, we will discuss the B2B and B2C digital marketing with differences and their strategies.
What do we mean by B2B digital marketing?
B2B marketing is when your primary focus is on selling your products or services to another business. It does not emphasize the customer; rather, it focuses all its attention on the business. For example, a manufacturing company sells machinery and wants to sell that machinery to another business. The difference in your digital marketing strategy can vary depending on B2B and B2C. Content focused on marketers for their organizations or groups of businesses would be the extent of the digital marketing campaigns.What does B2C digital marketing mean?
B2C marketing is focused on the engagement of individual consumers. This is done through emotional storytelling, motivation, campaign, and purchase decision-making on behalf of consumers promptly. B2C digital marketing campaigns thus must be direct to the consumer. It is focused more on the transaction, and it is more involved with the direct customers.What are the key differences between the B2C and B2B marketing?
- The target audience in the B2B digital marketing is businesses and organizations. In the case of the B2C customers, the target is directly with the customers, the general public, and retailers.
- In B2B, there are a lot of steps involved in the sales cycle. This involves a marketing strategy that is built for weeks and months. In the case of B2C, the sales cycle is short-term, and a short digital marketing campaign is built.
- The buying decision is made purely on the return on investment, whereas it is made depending on emotions and decisions.
- Decisions are made by a group of high authority individuals, and in B2C, decisions are made solely by the customers.
- In B2B, marketing tactics like email, ad campaigns are used. In B2C, it is done through social media campaigns, and it is done through influencer marketing.
- The buying process is longer in B2B and compared to B2C.
