Popular Pizza Royal West
- 363 Conversions at $1.44 Each: Delivering Exceptional ROI for Royal West Pizza
Client Overview
Popular Pizza Royal West is a popular pizza restaurant located in Brampton, Ontario, serving quality pizza and Italian cuisine in south Asian style to the local community. In a competitive restaurant market with rising customer acquisition costs, Royal West needed an efficient digital
advertising strategy to drive orders, reservations, and foot traffic to their location.
Cost Per Click
High competition driving up cost-per-click rates
Qualified Leads
Need to drive immediate actions: phone orders, online orders, and store visits
Online Interest
Managing tight marketing budgets while maximizing customer reach
Real-Time Result
Converting online interest into actual customers within hours
Our Strategy
Infinity Digital implemented a highly targeted Google Performance Max campaign
focused on local store visits and conversions
Campaign Structure
- Performance Max campaign optimized for local store visits and promotions
- Maximize conversions bidding strategy to drive the highest volume of customer actions
- Location-based targeting to reach hungry customers in Brampton and surrounding areas
- Call extensions optimized to drive immediate phone orders
- Dynamic creative assets showcasing menu items and special offers
Results
Total Phone Call Leads
0
Calls
Total Clicks
0
Total Impressions
0
Total Ad Spend
$
0
Cost Per Lead (Phone Call)
$
0
Click-Through Rate (CTR)
0
%
Phone Call Conversion Rate
0
%
Results
- Campaign Performance Metrics
Total Conversions
0
Total Phone Call Leads
0
Calls
Total Clicks
0
Total Impressions
0
Total Ad Spend
CA$
0
Cost Per Conversion
$
0
Click-Through Rate (CTR)
0
%
Phone Call Conversion Rate
0
%
Average Cost Per Click
CA$
0
How We Suceed!
Key Achievements
Exceptional Cost Efficiency
At just $1.44 per conversion, significantly below restaurant
industry average of $5-15
Outstanding CTR
30.81% conversion rate demonstrates highly
effective targeting and compelling ad creative
High Phone Call Volume:
285 direct phone orders representing immediate
revenue opportunities
Multi-Channel Conversions
363 total conversions across phone calls, website
orders, and store visits
Cost-Efficient Traffic
$0.45 average CPC ensures maximum reach within
budget constraints
Client Impact
With 363 total conversions and 285 direct phone calls, Royal West Pizza
experienced a significant increase in orders and customer engagement. The
campaign’s exceptional efficiency allowed the restaurant to acquire customers at a
fraction of typical restaurant marketing costs, delivering measurable return on every
advertising dollar spent. The 30.81% conversion rate demonstrates that the right
customers were being reached at the right time with the right message.
Why This Campaign Succeeded
- Local-First Strategy: Campaign optimized specifically for local store visits and nearby customer targeting
- Performance Max Efficiency: Leveraged Google's AI to automatically find the best-converting channels and audiences
- Multiple Conversion Pathways: Made it easy for customers to engage through phone, website, or in-person visits
- Smart Bidding Strategy: Maximize conversions strategy ensured budget was allocated to highest-performing opportunities
- Creative Optimization: Regular testing and refinement of ad creative to highlight menu items and special offers
Ready to Fill Your Restaurant with Customers?
Contact Infinity Digital today to discuss how we can create a customized Google Ads
strategy that delivers real customers and measurable ROI for your restaurant.