What is Quality Score and How to Improve in Google Ads? Quality score in Google Ads tells you about how well your ad campaign is performing compared to other advertisers. The quality score tells you the quality, reach, and price you will pay for the ad campaign. It is important to understand the quality score so that your ads perform well and help your clients get sales by investing less money in their campaigns.
In the following article, we will talk about the quality score and how to improve the score to get the desired results for your Google Ads campaign.
What do we mean by the quality score in Google Ads?
Quality Score is an evaluation tool designed to help you understand how good your ad quality is in comparison to other advertisers. This is measured on a scale of 1-10, and is available at the keyword level. A higher Quality Score means your ad and landing page are both more relevant and useful to someone searching for that keyword, in comparison to other advertisers.
Why is the importance of having a quality score for your Google Ads?
- A good quality score for your ad campaign determines where your ads will rank on the Google search results. A good quality score will rank your ads higher than your competitors.
- If your quality score is good compared to your competitors, you will also be charged less per click when users click on your ad. A low score and you will have to pay more per click on your advertisement.
- Google has set clear and strict policies to run the ads. They want to make sure that users have a good experience when they search on Google. They want to be the best search engine and, therefore, want the ads to be relevant and user-friendly.
How is a quality score affected in a Google Ad campaign?
Several reasons can lower the quality score of your ads in a Google Ads campaign. Let us have a look at some of the reasons that decrease the score of Google Ads.
Click-Through Rate
It determines how many people see and click on your ad campaigns. Google notices all these things and then decides how good your previous ad campaigns were. This is the main standard that decides your quality score. If your CTR is good, it will have a higher quality score and vice versa.
Relevancy
Your ads must be relevant to the searches people are making on Google Ads. It should match what people are searching for. For example, if people are searching for copper water bottles and your ad simply says drinking bottles, there is no match in both the words. So this will tell Google that your ad is not relevant, and it will give your ad a low quality score.
Experience of The Landing Page
Landing page experience has to do with how relevant and useful your landing page is once a user has clicked on an ad. Things to think about here are your bounce rate and, possibly, site speed. If your bounce rate is high, and/or your landing page could take longer than expected to load, that will bring the Quality Score down.
How can you improve the quality score in an Ad campaign?
- Make sure that you improve your Campaign, ad group, and keyword structure.
- Make sure the ad copy you write is not copied from AI or from other advertisers. It should not look robotic and should look relevant and easy to understand.
- The format of the ad must be in alignment with the rules and should have dynamic headlines.
- Make sure to add the ad extensions that will increase your CTR and will also improve your quality score automatically.
- It is important to review the ad campaigns regularly to check the performance of your ads.
- The landing page is really important, so make sure you make it relevant and user-friendly to provide them with a good experience.
- Lastly, your website should load fast. It should not take time to load the landing pages or any other part of your website. Slow loading is a turnoff for users, and they will surely switch to other websites.
How to Review your Quality Score for the Google Ads campaign?
- In your Google Ads account, select the Campaigns icon.
- Select Audiences, keywords, and content.
- Select Search keywords.
- In the upper right side of the table, select the columns icon. A picture of the Google Ads columns icon.
- Under “Modify columns for keywords”.
- Select the drop-down arrow next to “All columns” and navigate to the Quality Score section.
Conclusion
Quality score is an important measure that helps you determine the quality of your Google Ads campaign. It is very important as it will decide the traffic for your website and also the conversions your ad campaigns can achieve.
We at Infinity Digital provide you with the best services, where our experts keep everything in mind and then run a Google Ads campaign. Our experts have helped many clients get the best results and have converted sales daily. To get in touch with Infinity Digital, you can visit the official website and look for the services and client testimonials.
Frequently asked questions
What do we mean by Google Ads?
Google Ads is a way to advertise your business on Google and other platforms to convert the relevant customers who connect with your business and want to buy the things you are selling. It is a way to advertise digitally on the internet.
What is a quality score in Google Ads?
Quality score is a rating or a number that Google gives to your ad campaigns. It is like a report card about your Google Ads campaign. A high score means your ads are relevant, and a lower score means the ads are not relevant to what people are searching on the internet.
Where can we check the quality score?
You can check the complete information regarding your Google Ads campaigns along with the quality score.
What will be the good quality score to rank high in the Google search results?
The scores are given between 1 and 10. A good score is above 5. And a bad score is below 5. A score of 8,9 is considered really good.
