Heritage Floor & Home is a premium flooring and installation company serving Ottawa, Vaughan, Hamilton, and Windsor. Offering hardwood from $2.95/sf, porcelain tile from $1.98/sf, and luxury vinyl from $1.79/sf — they serve both residential homeowners and commercial property managers with expert installation and industry-best warranty.
Infinity Digital designed their custom WordPress + WooCommerce website and launched their first-ever Google Ads campaign in July 2026.
The Challenge
Zero Search Visibility
No existing digital ad presence — invisible for every flooring keyword that mattered.
National Chain Competition
A competitive Ottawa flooring market dominated by well-funded national retailers.
Two Buyer Journeys
The website needed to convert retail homeowners and commercial buyers with very different needs.
Seasonal Campaign Timing
Promotions like the Canada Day sale demanding fast, timely ad activation.
Four Product Categories
Carpet, tile, hardwood, and luxury vinyl — each requiring its own coverage.
Zero Search Visibility
No existing digital ad presence — invisible for every flooring keyword that mattered.
National Chain Competition
A competitive Ottawa flooring market dominated by well-funded national retailers.
Two Buyer Journeys
The website needed to convert retail homeowners and commercial buyers with very different needs.
Seasonal Campaign Timing
Promotions like the Canada Day sale demanding fast, timely ad activation.
Four Product Categories
Carpet, tile, hardwood, and luxury vinyl — each requiring its own coverage.
Zero Search Visibility
No existing digital ad presence — invisible for every flooring keyword that mattered.
National Chain Competition
A competitive Ottawa flooring market dominated by well-funded national retailers.
Two Buyer Journeys
The website needed to convert retail homeowners and commercial buyers with very different needs.
Seasonal Campaign Timing
Promotions like the Canada Day sale demanding fast, timely ad activation.
Four Product Categories
Carpet, tile, hardwood, and luxury vinyl — each requiring its own coverage.
Our Solution
Infinity Digital developed a sophisticated three-in-one ecommerce web application:
- Custom WordPress + WooCommerce theme — premium flooring retail experience
- Shop by Category: Carpet, Tile, Hardwood, and Luxury Vinyl with product pricing
- Room design tool, Order Sample, and Quote Request for buyer journey conversion
- Canada Day Flooring Sale section: 35% off + 12-month no payments promo
- Client testimonials from homeowners, designers, developers, and property managers
- 5 trust pillars: Timeless Designs, Premium Quality, Expert Installation, Personalised Service, Local Experts
- Serving Ottawa (Nepean HQ), Vaughan, Windsor, and Hamilton locations
- Full campaign setup targeting Ottawa flooring and installation searches
- Ad groups by product: hardwood flooring, tile, luxury vinyl, carpet installation
- Geo-targeted to Ottawa/Nepean with bid adjustments for high-intent suburb zones
- RSAs highlighting price points, warranty, and Canada Day sale urgency
- Conversion tracking on quote form, call, and Order Sample completions
Google Ads Report
Key Achievements
Custom Website Build
Custom WordPress + WooCommerce development Product catalog covering Hardwood, Tile, Vinyl, and Carpet with pricing
Conversion Tools
Quote Request and Order Sample flows Room Design Tool for visualising options before buying Seasonal sale landing section for the Canada Day 35% off promotion
Google Ads Management
Search campaign setup and ongoing management RSA creative built around price, warranty, and sale messaging Geo-targeted Ottawa campaigns with full conversion tracking
Performance Reporting
Monthly reporting on clicks, impressions, and conversions Cost-per-lead tracking to measure spend efficiency over time
Custom Website Build
Custom WordPress + WooCommerce development Product catalog covering Hardwood, Tile, Vinyl, and Carpet with pricing
Conversion Tools
Quote Request and Order Sample flows Room Design Tool for visualising options before buying Seasonal sale landing section for the Canada Day 35% off promotion
Google Ads Management
Search campaign setup and ongoing management RSA creative built around price, warranty, and sale messaging Geo-targeted Ottawa campaigns with full conversion tracking
Performance Reporting
Monthly reporting on clicks, impressions, and conversions Cost-per-lead tracking to measure spend efficiency over time
Custom Website Build
Custom WordPress + WooCommerce development Product catalog covering Hardwood, Tile, Vinyl, and Carpet with pricing
Conversion Tools
Quote Request and Order Sample flows Room Design Tool for visualising options before buying Seasonal sale landing section for the Canada Day 35% off promotion
Google Ads Management
Search campaign setup and ongoing management RSA creative built around price, warranty, and sale messaging Geo-targeted Ottawa campaigns with full conversion tracking
Performance Reporting
Monthly reporting on clicks, impressions, and conversions Cost-per-lead tracking to measure spend efficiency over time
Client Impact
Heritage Floor & Home generated 109 conversions in their very first month of Google Ads — at just $15.32 per conversion, 70% to 90% below the flooring industry average of $50–$150+ CPL. A 5.77% conversion rate from 1,890 clicks at $0.88 CPC demonstrates precisely targeted ad delivery reaching buyers actively searching for flooring in Ottawa — not browsers. The custom website converts ad traffic through transparent pricing, promotional urgency, and trust-building design — ensuring every ad dollar lands on a page built to close.
Why This Project Succeeded
- Visibility From Zero: : Search campaigns built from the ground up, putting the brand in front of Ottawa flooring searches for the first time
- Local Beats National: : Geo-targeted campaigns concentrating every dollar on the Ottawa buyers a national chain can't serve personally
- Full Category Coverage: : Hardwood, tile, vinyl, and carpet each represented with pricing — no search left unanswered
- Built for Both Buyers: : Quote requests, sample orders, and the Room Design Tool serving retail homeowners and commercial clients alike
- Seasonal Speed: : A dedicated Canada Day landing section and matching ad creative activated in time to capture the promotion window
- Measured and Refined: : Monthly reporting on clicks, impressions, conversions, and CPL compounding campaign efficiency month over month
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