Expert Performance Max Campaigns That Turn Clicks Into Customers
Stop guessing where your budget goes. As a trusted Google Performance Max agency in Canada, Infinity Digital builds, manages and continuously optimises your Google Performance Max campaigns, so your ads show up in the right place, at the right time, for the right person.
Our Performance Max management services are designed to deliver measurable results, not just impressions, whether you are a local business in Mississauga or a brand scaling across Canada.
Founded 2021 in Mississauga
Google & SEMrush Certified Partner
5.0★ Google Reviews
Canadian-Owned
STATS
STATS — The Numbers That Matter
18%
Average increase in conversions vs. standard campaigns (Google internal data)
6+
Google channels covered in a single PMax campaign
100%
Of ad inventory unlocked — Search, YouTube, Display, Gmail & more
Performance Max Campaigns
What Are Performance Max Campaigns?
Google Ads, formerly Performance Max is now known as Google Performance Max. It is powered by Google's AI and automatically delivers ads across all of Google's channels in myriad combinations of keywords, audiences, and placements, based on how well they match an advertiser's objectives.
When a user sets up a Performance Max campaign, the advertiser provides Google with the creative assets (headlines, images, videos and descriptions) to define their conversion goals and set a budget. Based on the supplied information, Google's algorithm will generate the best combination of targeting conditions, ads, placements and formats to achieve the advertiser's objective.
Because Performance Max campaigns utilise Google technology to deliver ads, advertisers are able to generate maximum reach with minimal waste when ads are optimised correctly.
01
Across All Google Channels
Google Performance Max campaigns provide advertisers with the ability to have their ads shown across all of Google's channels, including Search, YouTube, Display, Gmail, Google Maps, and Discover, automatically with the same campaign.
02
AI-Powered Bidding
Google's Smart Bidding technology allows advertisers to use real-time data to adjust bids during the bidding process to maximise conversions or conversion value.
03
Goal-First Optimisation
Performance Max campaigns allow advertisers to set their specific advertising goals (e.g., sales, leads, or store visits) and then optimise each of the signals to reach these goals.
04
Unified Reporting
All reports and dashboards are consolidated across all channels, making it simple and transparent for advertisers to measure their campaign's performance.
• Why Google Max Performance?
Why Google Max Performance Campaigns Are Worth It
Businesses that optimize their Google Performance Max campaigns generate higher performance metrics than they do when running Search, Display, and Shopping campaigns individually. Here’s how:
1
Reach Customers Everywhere Google Exists
Google Performance Max enables your paid advertising across all Google properties. Your message will be seen by potential customers on YouTube, in Gmail and on Google Search, without the burden of creating and managing individual campaigns.
2
Smarter Audience Targeting
Google Performance Max uses first-party signals, the client’s own audience data, and real-time activity to identify the highest-intent users. The more data it has access to, the smarter it gets, which results in more performance improvements for your business.
3
Video Ads That Drive Action
The video placements on Google Display & YouTube Ads Performance Max allow your business to engage with potential customers long before they ever go to Google to search. This improves brand recognition and shortens the time it takes for customers to decide to purchase from you — particularly true for service businesses and e-commerce stores.
4
Ideal for Lead Generation
Generation of leads is one of the most effective uses of Google Performance Max. When run with proper tracking, a Google Performance Max can find users who are most likely to fill out your lead form, contact your business, or schedule an appointment with you.
1
Reach Customers Everywhere Google Exists
Google Performance Max enables your paid advertising across all Google properties. Your message will be seen by potential customers on YouTube, in Gmail and on Google Search, without the burden of creating and managing individual campaigns.
2
Smarter Audience Targeting
Google Performance Max uses first-party signals, the client’s own audience data, and real-time activity to identify the highest-intent users. The more data it has access to, the smarter it gets, which results in more performance improvements for your business.
3
Video Ads That Drive Action
The video placements on Google Display & YouTube Ads Performance Max allow your business to engage with potential customers long before they ever go to Google to search. This improves brand recognition and shortens the time it takes for customers to decide to purchase from you — particularly true for service businesses and e-commerce stores.
4
Ideal for Lead Generation
Generation of leads is one of the most effective uses of Google Performance Max. When run with proper tracking, a Google Performance Max can find users who are most likely to fill out your lead form, contact your business, or schedule an appointment with you.
1
Reach Customers Everywhere Google Exists
Google Performance Max enables your paid advertising across all Google properties. Your message will be seen by potential customers on YouTube, in Gmail and on Google Search, without the burden of creating and managing individual campaigns.
2
Smarter Audience Targeting
Google Performance Max uses first-party signals, the client’s own audience data, and real-time activity to identify the highest-intent users. The more data it has access to, the smarter it gets, which results in more performance improvements for your business.
3
Video Ads That Drive Action
The video placements on Google Display & YouTube Ads Performance Max allow your business to engage with potential customers long before they ever go to Google to search. This improves brand recognition and shortens the time it takes for customers to decide to purchase from you — particularly true for service businesses and e-commerce stores.
4
Ideal for Lead Generation
Generation of leads is one of the most effective uses of Google Performance Max. When run with proper tracking, a Google Performance Max can find users who are most likely to fill out your lead form, contact your business, or schedule an appointment with you.
Our Services
Our Google Ads Performance Max Services
//01
Campaign Organization and Setup
From the beginning, we structure your Performance Max campaigns in accordance with your overall business goals, creating your asset groups, bidding strategy, budget logic & conversion goals side by side.
//01
Creative Assets Strategy
Your Performance Max Google Ads creative and display assets will be created using the highest-performing headlines, descriptions, images, and videos that will result in the best-performing assets.
//02
Audience Signals Creation
Your first-party data that Performance Max receives will come from your website visitors, customer lists, and custom intent audiences and will shorten the learning phase and improve lead quality.
//03
Conversion Tracking & Analytics
All of our Performance Max management service work includes creating the full GA4 and Google Tag Manager data architecture and verification since clean data is critical to the success of all optimisations.
//04
Exclusions & Waste Management
We will set up negative keywords, placement exclusions, and brand safety measures to ensure that you are not overspending for irrelevant traffic, keeping your conversion cost at the desired levels. We also layer in Retargeting & Remarketing strategies to re-engage users who didn't convert on their first visit.
//05
Ongoing Optimisation & Reporting
Your dedicated account manager will review your Performance Max management service performance weekly and provide you with clear monthly reports so you know what is working to achieve your business goals, or what to do as the next step.
//06
Who We Help
Who Benefits from Our Performance Max Campaigns?
Businesses with a commitment to growing use our Google Ads Performance Max services. They include:
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01
Local Service providers
Mississauga based contractors, clinics, law firms, tradies and home service providers can use Performance Max to rule local search and get both calls and form leads from people looking to purchase a service in their area.
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02
E-commerce/Retail Brands
Performance Max is a way to have all your e-commerce products in the Google universe including Shopping, Display, YouTube, etc. on one massive campaign. This will help you reach shoppers at every point throughout their buying journey, and quickly scale ROAS profitably.
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03
Lead Generation Businesses
Whether you're running B2B campaigns via LinkedIn Advertising or capturing leads through Google, Performance Max lead generation is the best solution for you. We implement the conversion structure to ensure that PMax will optimize based on quality leads and not just volume.
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04
Multi-Location/Franchises
As an expanding business with ten locations throughout Canada, you can rely on us to assist you with the proper geographic targeting of your Performance Max campaigns in an efficient manner, which will help you to reach the appropriate audience in each of your target markets without wasteful overlap of their budgets.
Our Process
How We Manage Your Google Performance Max Campaigns
Discovery & Account Audit
Before launching your Google Ads Performance Max campaign, we carefully review your current Google Search Ads account and assess your conversion tracking, audience list, and business objectives. This is part of our broader ppc audit services that allows us to determine which elements of your account are performing well and which need improvement. Additionally, it helps us to establish how to optimize your new campaign from day one.
Strategy & Campaign Architecture
Using your objectives as a foundation, we will help you create a campaign architecture that aligns with your goals. We will segment your asset groups based on product, service, or intent to create the best opportunities for success. Our strategy incorporates the principles of Google's algorithm so that it is able to learn quickly and effectively optimize for the objectives of your business.
Asset Creation & Signal Setup
We will design and create strong ad assets for your campaign, including compelling headlines and text ad copy when applicable, as well as providing images, guidance for contributing assets, and detailed video briefs for your ads. In addition, we will upload your best audiences so Google's automation system will have a solid starting point to begin learning about your business rather than starting from scratch.
Launch, Monitor & Optimise
Once your Performance Max campaign goes live, we will monitor it closely. This includes tracking your campaign's spending, tracking your conversions and CVR, and analyzing how well each asset is performing. We will perform weekly optimizations to ensure continued improvements on your campaign.
Report, Review & Scale
We provide you with a clear and jargon free monthly performance report to let you know what happened, why it happened and what we are doing next. We also build a scaling roadmap to grow your investment when the performance is strong.
At Infinity Digital, we follow a proven, repeatable process to ensure every Performance Max campaign Google runs at peak performance — from the first day to the hundredth.
• Projects
Our Selected Work
Doctor of Fades is a premium barbershop delivering expert haircuts, fades, beard grooming, and styling services.
Peel Automotive is a Brampton auto shop delivering engine diagnostics, electrical repairs, and car key programming.
Heritage Floor & Home is a flooring showroom delivering hardwood, vinyl, and tile supply with expert installation.
The Tooth Place is a Bolton dental clinic delivering family, cosmetic, and emergency dentistry with CDCP coverage.
Google Verified Reviews
What Clients Say on Google
Real 5-star ratings and authentic feedback from businesses we work with across Toronto & Mississauga.
• Why Choose Infinity Digital
Why is Infinity Digital the best Performance Max Advertising Agency for you?
There are many companies out there claiming to manage Google Ads Performance Max. We also provide PPC services including Meta Ads (Facebook & Instagram) to support a full-funnel strategy. Here's what makes Infinity Digital unique:
Proudly Canadian
We know the Canadian Market. From Performance Max campaigns for Mississauga businesses to those scaling across Canada, we have local knowledge with a national footprint.
Focused on Results
Our Management of Performance Max Services is based solely on your business. The performance metrics reported will not be vanity-based. Instead, we will focus on leads, sales and return on investment.
Transparent Reporting
You will always know how your Google Performance Max Campaign is performing. Nothing will be in a black box and nothing will be confusing, you will receive very straightforward data and easily understood communication.
Dedicated Account Management
You will not be passed off to an entry-level coordinator, your account will be managed by a certified Google Ads Professional.
Comprehensive Funnel Approach
We do not just initiate Google Ads Performance Max Services and leave; we will connect your campaigns back to your landing pages, your CRM data and your ability to track conversions to provide you a complete view of your performance.
Responsive & Accessible
Have questions? Concerns? Need to discuss strategy? We are all very easy to reach and always available to talk. There are no 5 days wait times for response or queues for support tickets.
Get In Touch
Ready to Scale With Performance Max Campaigns?
Let Infinity Digital — Canada's trusted Google Performance Max agency — build a campaign that works as hard as you do. Get a free audit and find out exactly what your Google Ads Performance Max campaign needs to perform at its best.
•
Our Expertise
HEALTHCARE
As the topmost healthcare SEO firm, we help in creating a strong online presence for hospitals, clinics, and healthcare brands. We customize solutions by combining data-backed SEO practices with the healthcare industry’s expertise. Our focus is on achieving verifiable ROI, and we use a result-driven digital strategy to attain this goal. This increases patient engagement and digital performance. This leads to effective growth in the healthcare business.
CBD
We help CBD clinics and wellness brands strengthen their digital presence with targeted SEO strategies built for long-term growth and visibility. From keyword targeting and link-building to on-page and off-page SEO, every campaign is designed to connect your business with the target audience and amplify ROI. With proven experience working with CBD businesses, we deliver customized SEO solutions that yield results.
DENTAL PRACTICES
We are the number one agency that dentists in Mississauga like to work with. We help clinics, orthodontists, treatment centres, and healthcare practices get a better online ranking. We provide exactly what your dental business requires to grow its online presence. Whether you run an independent clinic or a large healthcare network, we can improve your website structure. This strengthens your online reputation and increases visibility across search engines.
CHIROPRACTIC
Building trust in the chiropractic industry is challenging. Patients carefully choose chiropractors they can rely on. Strong online visibility plays a major role in this decision. We make chiropractor SEO strategies that develop your clinic's credibility. Supported by data-driven research and SEO expertise, we help chiropractic businesses turn search visibility into lasting patient trust and consistent growth.
DERMATOLOGY
As a leading dermatology SEO agency, we help skincare specialists build a strong digital presence. We help them in increasing their online credibility. What matters in the dermatology industry are trust, reputation, and first impressions. Our customized SEO strategies are designed to create and maintain it. Our goal is to help your dermatology practice become the first choice patients confidently discover online.
DOCTORS
We work with doctors, specialist clinics, treatment centres, and assisted living facilities to improve their search rankings, increase visibility, and attract patients who are actively searching for reliable care. Our customized approach is designed not just to increase traffic, but to position your practice as the trusted choice.
MEDICAL SPA
In the medical spa industry, visibility creates demand long before a client books an appointment. Our medical spa SEO strategies are designed to place your business ahead of competitors on Google. It helps potential clients discover your services first.
PHARMACY
When people need a pharmacy, they usually choose the first trusted option they find online. That’s why good search visibility is key for modern pharmacies. Trusted for delivering high-performance SEO services, Mississauga businesses rely on us for consistent visibility and long-lasting success.
PHYSIOTHERAPY
Physiotherapy is a combination of movement, recovery and trust, and your online presence should reflect the same confidence. We make it easy for physiotherapy practices to reach the people who need their help the most. Our SEO strategies give you stronger online credibility, increased appointment bookings, besides long-term digital growth.
PLASTIC SURGERY
Our cosmetic surgery SEO strategies are designed to help clinics build a premium online presence. We believe that in plastic surgery, before a consultation is booked, the brand’s image influences the decision. Therefore, we provide SEO solutions that are backed by industry research and analysis. We convert online searches into consultations.
THERAPY
People searching for therapy services are not just looking for a clinic. They are looking for someone they feel safe reaching out to. Here, visibility alone is not enough. We apply SEO strategies that contribute to building your digital presence that feels trustworthy, approachable, and credible from the very first search.
VETS
When a pet gets sick, most owners immediately turn to Google to find a trusted nearby vet. Our veterinary SEO strategies are designed in a way that your clinic is the one they find first. We assist clinics and animal hospitals in improving their online presence. This way, the brand’s search engine ranking increases. As a result, they build credibility online.
CARDIOLOGY
When it comes to heart health, patients search for specialists who are near them. We help cardiology clinics build stronger online authority through advanced SEO strategies, including Answer Engine Optimization (AEO), local SEO, technical SEO, and content optimization.
UROLOGY
Patients searching for urology services often look for clinics that appear professional, reliable, and easy to trust online. We use a combination of SEO, Answer Engine Optimization (AEO), local search strategies, and technical optimization to improve your clinic’s visibility where patients search most.
PSYCHIATRY
People struggling with mental health issues hesitate to talk about it. When people need help, they often start by searching online. This is a personal decision. As a certified Google Partner, official SEMrush Partner, and AI-first company, we help psychiatry clinics create a stronger digital presence that feels trustworthy, supportive, and easy to find when patients need help most.
Industries We Serve
•
Our Expertise
Industries We Serve
HEALTHCARE
As the topmost healthcare SEO firm, we help in creating a strong online presence for hospitals, clinics, and healthcare brands. We customize solutions by combining data-backed SEO practices with the healthcare industry’s expertise. Our focus is on achieving verifiable ROI, and we use a result-driven digital strategy to attain this goal. This increases patient engagement and digital performance. This leads to effective growth in the healthcare business.
CBD
We help CBD clinics and wellness brands strengthen their digital presence with targeted SEO strategies built for long-term growth and visibility. From keyword targeting and link-building to on-page and off-page SEO, every campaign is designed to connect your business with the target audience and amplify ROI. With proven experience working with CBD businesses, we deliver customized SEO solutions that yield results.
DENTAL PRACTICES
We are the number one agency that dentists in Mississauga like to work with. We help clinics, orthodontists, treatment centres, and healthcare practices get a better online ranking. We provide exactly what your dental business requires to grow its online presence. Whether you run an independent clinic or a large healthcare network, we can improve your website structure. This strengthens your online reputation and increases visibility across search engines.
CHIROPRACTIC
Building trust in the chiropractic industry is challenging. Patients carefully choose chiropractors they can rely on. Strong online visibility plays a major role in this decision. We make chiropractor SEO strategies that develop your clinic's credibility. Supported by data-driven research and SEO expertise, we help chiropractic businesses turn search visibility into lasting patient trust and consistent growth.
DERMATOLOGY
As a leading dermatology SEO agency, we help skincare specialists build a strong digital presence. We help them in increasing their online credibility. What matters in the dermatology industry are trust, reputation, and first impressions. Our customized SEO strategies are designed to create and maintain it. Our goal is to help your dermatology practice become the first choice patients confidently discover online.
DOCTORS
We work with doctors, specialist clinics, treatment centres, and assisted living facilities to improve their search rankings, increase visibility, and attract patients who are actively searching for reliable care. Our customized approach is designed not just to increase traffic, but to position your practice as the trusted choice.
MEDICAL SPA
In the medical spa industry, visibility creates demand long before a client books an appointment. Our medical spa SEO strategies are designed to place your business ahead of competitors on Google. It helps potential clients discover your services first.
PHARMACY
When people need a pharmacy, they usually choose the first trusted option they find online. That’s why good search visibility is key for modern pharmacies. Trusted for delivering high-performance SEO services, Mississauga businesses rely on us for consistent visibility and long-lasting success.
PHYSIOTHERAPY
Physiotherapy is a combination of movement, recovery and trust, and your online presence should reflect the same confidence. We make it easy for physiotherapy practices to reach the people who need their help the most. Our SEO strategies give you stronger online credibility, increased appointment bookings, besides long-term digital growth.
PLASTIC SURGERY
Our cosmetic surgery SEO strategies are designed to help clinics build a premium online presence. We believe that in plastic surgery, before a consultation is booked, the brand’s image influences the decision. Therefore, we provide SEO solutions that are backed by industry research and analysis. We convert online searches into consultations.
THERAPY
People searching for therapy services are not just looking for a clinic. They are looking for someone they feel safe reaching out to. Here, visibility alone is not enough. We apply SEO strategies that contribute to building your digital presence that feels trustworthy, approachable, and credible from the very first search.
VETS
When a pet gets sick, most owners immediately turn to Google to find a trusted nearby vet. Our veterinary SEO strategies are designed in a way that your clinic is the one they find first. We assist clinics and animal hospitals in improving their online presence. This way, the brand’s search engine ranking increases. As a result, they build credibility online.
CARDIOLOGY
When it comes to heart health, patients search for specialists who are near them. We help cardiology clinics build stronger online authority through advanced SEO strategies, including Answer Engine Optimization (AEO), local SEO, technical SEO, and content optimization.
UROLOGY
Patients searching for urology services often look for clinics that appear professional, reliable, and easy to trust online. We use a combination of SEO, Answer Engine Optimization (AEO), local search strategies, and technical optimization to improve your clinic’s visibility where patients search most.
PSYCHIATRY
People struggling with mental health issues hesitate to talk about it. When people need help, they often start by searching online. This is a personal decision. As a certified Google Partner, official SEMrush Partner, and AI-first company, we help psychiatry clinics create a stronger digital presence that feels trustworthy, supportive, and easy to find when patients need help most.
Comprehensive Web Solutions for
Every Goal
Comprehensive Web Solutions for
Every Goal
Google Search Ads (PPC)
Our Google Search Ads (PPC) strategies help your business appear at the top of search results, driving targeted traffic, quality leads, and measurable conversions with optimized bidding and keyword targeting for consistent performance growth.
Google Display & YouTube Ads
Our Google Display and YouTube Ads campaigns increase brand awareness through visually engaging banners and video ads, reaching relevant audiences across websites, apps, and YouTube with precise targeting and strong conversion-focused strategies.
Meta Ads (Facebook & Instagram)
Our Meta Ads strategies help you reach highly targeted audiences on Facebook and Instagram, driving engagement, leads, and sales through creative ad formats, data-driven targeting, and continuous performance optimization for maximum ROI.
LinkedIn Advertising
Our LinkedIn Advertising services help you connect with professionals, decision-makers, and B2B audiences, generating high-quality leads through precise targeting, sponsored content, and strategic campaign optimization for business growth and brand authority.
Retargeting & Remarketing
Our retargeting and remarketing strategies help re-engage users who previously interacted with your business, increasing conversions by delivering personalized ads across platforms and guiding potential customers back to complete desired actions.
Paid Ads Audit & Strategy
Our Paid Ads Audit and Strategy services analyze your current campaigns, identify performance gaps, and build data-driven strategies to improve ROI, reduce wasted spend, and scale results across all advertising platforms.
Paid Advertising
We build targeted advertising campaigns that connect your brand with the right audience at the right time. Our data-driven approach helps maximize conversions while delivering measurable return on investment.
FAQ
Answered questions. Everything you might want to know—up front.
1. What is a Performance Max campaign in Google Ads?
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Google's Performance Max campaign provides a single, goal-based campaign that uses Google’s artificial intelligence (AI) to deliver your ads on each of their channels, including Search, YouTube, Gmail, Display, Maps and Discover. The creative assets and goals are supplied by you and Google decides how to most effectively reach your target audience.
2. Is Google Performance Max good for lead generation?
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Yes! Performance Max campaigns for lead generation work very well when configured with proper conversion tracking and quality audience signals. Our team will set up the appropriate conversion actions for Performance Max to correctly optimize for real leads rather than just clicks. (Form submissions, phone calls, requests for quotes, etc.)
3. How long does it take to see results from Performance Max campaigns?
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When launching Performance Max campaigns, typically there will be a timeframe (4 to 6 weeks) during which the campaigns will be in a learning phase prior to performance stabilizing. During this period, Google is in the process of gathering data and optimizing the performance of your campaign. We will be checking for performance regularly in order to minimize wasted spend and shorten the duration of the learning period. After the learning period, most campaigns will show continuous week-over-week improvement in performance.
4. Do you offer Performance Max management services for small businesses?
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Infinity Digital provides performance max campaign management services to all sizes of companies including startups and established national brands. Our performance max management packages can be tailored by providing flexible, scalable performance max management options that best suit both your budget and goals for growth.
5. Does Google Performance Max include video ads?
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Yes, video advertisement placements on Performance Max — specifically ads on YouTube — are an essential part of this type of campaign. When you supply video content, Google will distribute your video ads over the respective video network or display network to reach customers earlier in their purchase decision cycle. If you do not possess any videos, we can assist you with creative direction and help you develop your own videos that utilize effective messaging.
6. How is Infinity Digital different from other Performance Max advertising agencies?
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Infinity Digital demonstrates profound technical expertise while also exhibiting tremendous concern for your success. We are a Performance Max agency exclusively dedicated to Google and utilize a custom-built strategy for every Performance Max campaign based on your target customer and the performance goals. We are also Canadian and are therefore intimately familiar with the nuances of establishing and facilitating the marketing campaigns you want to run in Canada.
Get In Touch
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