My Own Rental Inc. is Ontario's premier watercraft rental company — jet skis and pontoon boats on Lake Simcoe, launching from Keswick and Innisfil, 40–50 minutes north of Toronto. The only Ontario rental offering jet ski AND pontoon in a single group booking. Fully insured, all-inclusive pricing, 5-star rated, brand-new Sea-Doo fleet with on-water support.
The Challenge
Infinity Digital redesigned their existing WordPress website to match the energy of the experience and turn summer browsers into booked riders.
Dated First Impression
Outdated site not reflecting premium watercraft experience
Broken Booking Journey
Booking system disconnected from main site flow
Missing Trust Signal
No trust signals for first-time watercraft renters
Sudden Location Ban
2026 Toronto waterfront ban required urgent customer redirect
Two Launch Points
Two launch locations needed clear, separate presentation
Mobile-First Bookings
Mobile optimisation essential for on-the-go summer bookings
Dated First Impression
Outdated site not reflecting premium watercraft experience
Broken Booking Journey
Booking system disconnected from main site flow
Missing Trust Signal
No trust signals for first-time watercraft renters
Sudden Location Ban
2026 Toronto waterfront ban required urgent customer redirect
Two Launch Points
Two launch locations needed clear, separate presentation
Mobile-First Bookings
Mobile optimisation essential for on-the-go summer bookings
Dated First Impression
Outdated site not reflecting premium watercraft experience
Broken Booking Journey
Booking system disconnected from main site flow
Missing Trust Signal
No trust signals for first-time watercraft renters
Sudden Location Ban
2026 Toronto waterfront ban required urgent customer redirect
Two Launch Points
Two launch locations needed clear, separate presentation
Mobile-First Bookings
Mobile optimisation essential for on-the-go summer bookings
Our Solution
- A full WordPress + Elementor rebuild with an immersive hero, Lake Simcoe video sections, and lifestyle photography — finally matching the premium feel of the rides themselves. Mobile-first and fully responsive, with tap-to-call and tap-to-book throughout.
- Checkfront embedded directly on the homepage, taking visitors from real-time availability to confirmed booking without ever leaving the site. Jet ski and pontoon each get their own booking path, with the ability to book both in one go turned into a headline advantage.
- Five trust pillars sit above the fold — Fully Insured, Proper Gear, Safety First, 5-Star Rated, and All-Inclusive Pricing — answering every first-timer's hesitation before they have to ask.
- Dedicated sections for Keswick and Innisfil with Google Maps, parking details, and GPS navigation. Plus a transparent response to the 2026 Toronto watercraft ban that frames Lake Simcoe as the upgrade, and a FIFA World Cup 2026 section aimed at international visitors in Toronto.
Key Achievements
Complete Site Rebuild
A full WordPress + Elementor redesign, built mobile-responsive from the ground up with tap-to-book optimisation throughout.
A Homepage That Converts
Hero video, trust pillars, and dual booking paths for jet ski and pontoon — everything a visitor needs to decide, in one scroll.
Real-Time Booking
Checkfront integrated directly into the site, showing live availability and taking guests from browsing to confirmed reservation in seconds.
Two Locations, Mapped Out
Dedicated Keswick and Innisfil pages with Google Maps, so guests know exactly where they're launching before they leave home.
Built for the 2026 Season
A Toronto watercraft ban response section positioning Lake Simcoe as the upgrade, a FIFA World Cup 2026 section targeting international visitors, newsletter capture for seasonal promotions, and a local SEO foundation for Lake Simcoe search visibility.
Complete Site Rebuild
A full WordPress + Elementor redesign, built mobile-responsive from the ground up with tap-to-book optimisation throughout.
A Homepage That Converts
Hero video, trust pillars, and dual booking paths for jet ski and pontoon — everything a visitor needs to decide, in one scroll.
Real-Time Booking
Checkfront integrated directly into the site, showing live availability and taking guests from browsing to confirmed reservation in seconds.
Two Locations, Mapped Out
Dedicated Keswick and Innisfil pages with Google Maps, so guests know exactly where they're launching before they leave home.
Built for the 2026 Season
A Toronto watercraft ban response section positioning Lake Simcoe as the upgrade, a FIFA World Cup 2026 section targeting international visitors, newsletter capture for seasonal promotions, and a local SEO foundation for Lake Simcoe search visibility.
Complete Site Rebuild
A full WordPress + Elementor redesign, built mobile-responsive from the ground up with tap-to-book optimisation throughout.
A Homepage That Converts
Hero video, trust pillars, and dual booking paths for jet ski and pontoon — everything a visitor needs to decide, in one scroll.
Real-Time Booking
Checkfront integrated directly into the site, showing live availability and taking guests from browsing to confirmed reservation in seconds.
Two Locations, Mapped Out
Dedicated Keswick and Innisfil pages with Google Maps, so guests know exactly where they're launching before they leave home.
Built for the 2026 Season
A Toronto watercraft ban response section positioning Lake Simcoe as the upgrade, a FIFA World Cup 2026 section targeting international visitors, newsletter capture for seasonal promotions, and a local SEO foundation for Lake Simcoe search visibility.
Client Impact
My Own Rental launched with a website that matches the premium, high-energy experience on the water. The Checkfront integration and strategic CTA placement turned a passive information site into an active booking engine. The trust signal architecture resolved every first-timer hesitation before the booking form. The unique Ontario same-booking position was made a clear headline — converting a competitive advantage into bookings. The 2026 Toronto ban response turned a business disruption into a transparent brand moment — keeping customer confidence high during a major operational pivot to Lake Simcoe.
Why This Project Succeeded
- Brand-First Design: : Immersive hero, Lake Simcoe video, and lifestyle photography matching the energy of the ride itself
- Booking Built In: : Checkfront embedded on the homepage — real-time availability to confirmed reservation in seconds
- Trust Above the Fold: : Five pillars answering every first-timer's hesitation before they reach the booking form
- Advantage Made Headline:: Ontario's only jet ski and pontoon same-booking option turned into a clear selling point
- Location Clarity: : Keswick and Innisfil each with maps, parking, and GPS — guests know exactly where to launch
- Disruption Turned Opportunity:: Transparent 2026 ban messaging positioning Lake Simcoe as the upgrade, not the fallback
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