Coachella Valley VW

Coachella Valley Volkswagen is a premier used car dealership serving the Coachella Valley region. With a competitive automotive market and high customer acquisition costs, they needed a strategic digital advertising solution to generate quality leads while maximizing return on ad spend.

About the Project

The Challenge

The automotive industry faces unique digital marketing challenges:

Biggest hurdle

Cost Per Click

High competition from chain restaurants and local competitors

Qualified Leads

Need for qualified leads who are ready to purchase

Online Interest

Converting online interest into phone calls and showroom visits

Google Visiblity

Maximizing visibility across Google’s entire advertising network

About the Project

Our Solution

Infinity Digital implemented a comprehensive Google Performance Max campaign and Google Search Campaign specifically optimized for used car inventory:

• Book A Call

Campaign Structure

Performance Max campaign leveraging Google's AI to optimize across Search, Display, YouTube, Gmail, and Discover
Call extension optimization to drive direct phone leads
Strategic audience targeting focused on high-intent car buyers
Continuous bid optimization to maximize conversions within budget

• Book A Call

• How We Succeed!

Last Month Google Ads Performance Month over Month Growth

Click to explore analytics & zoom

Total Phone Call Leads

Total Clicks

Total Impressions

Total Ad Spend

Cost Per Lead (Phone Call)

Click-Through Rate (CTR)

How We Succeed!

Key Achievements

Deliverables shipped

Exceptional Cost Efficiency

At $9.12 per phone lead, significantly below automotive industry average of $15-30

Outstanding CTR

15.19% click-through rate, more than 3x higher than automotive industry standard

High-Intent Traffic

18.1% of clicks converted to phone calls, indicating highly qualified leads

Scalable Results

Consistent performance across the campaign period with room for expansion

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Client Impact

Coachella Valley VWClient

With 276 qualified phone leads in just 27 days, Coachella Valley Volkswagen gained a steady stream of potential buyers actively interested in their used car inventory. The campaign’s efficiency allowed the dealership to acquire quality leads at a fraction of typical automotive advertising costs, providing exceptional return on investment.