Popular Pizza Royal West is a popular pizza restaurant located in Brampton, Ontario, serving quality pizza and Italian cuisine in south Asian style to the local community. In a competitive restaurant market with rising customer acquisition costs, Royal West needed an efficient digital advertising strategy to drive orders, reservations, and foot traffic to their location.
The Challenge
The restaurant industry faces significant digital marketing hurdles:
Cost Per Click
High competition driving up cost-per-click rates
Qualified Leads
Need to drive immediate actions: phone orders, online orders, and store visits
Online Interest
Managing tight marketing budgets while maximizing customer reach
Real-Time Result
Converting online interest into actual customers within hours
Cost Per Click
High competition driving up cost-per-click rates
Qualified Leads
Need to drive immediate actions: phone orders, online orders, and store visits
Online Interest
Managing tight marketing budgets while maximizing customer reach
Real-Time Result
Converting online interest into actual customers within hours
Cost Per Click
High competition driving up cost-per-click rates
Qualified Leads
Need to drive immediate actions: phone orders, online orders, and store visits
Online Interest
Managing tight marketing budgets while maximizing customer reach
Real-Time Result
Converting online interest into actual customers within hours
Our Solution
Infinity Digital implemented a highly targeted Google Performance Max campaign focused on local store visits and conversions
- Performance Max campaign optimized for local store visits and promotions
- Maximize conversions bidding strategy to drive the highest volume of customer actions
- Location-based targeting to reach hungry customers in Brampton and surrounding areas
- Call extensions optimized to drive immediate phone orders
- Dynamic creative assets showcasing menu items and special offers
Campaign Performance Metrics Results
Key Achievements
Exceptional Cost Efficiency
At just $1.44 per conversion, significantly below restaurant industry average of $5-15
Outstanding CTR
30.81% conversion rate demonstrates highly effective targeting and compelling ad creative
High Phone Call Volume
285 direct phone orders representing immediate revenue opportunities
Multi-Channel Conversions
363 total conversions across phone calls, website orders, and store visits
Cost-Efficient Traffic
$0.45 average CPC ensures maximum reach within budget constraints
Exceptional Cost Efficiency
At just $1.44 per conversion, significantly below restaurant industry average of $5-15
Outstanding CTR
30.81% conversion rate demonstrates highly effective targeting and compelling ad creative
High Phone Call Volume
285 direct phone orders representing immediate revenue opportunities
Multi-Channel Conversions
363 total conversions across phone calls, website orders, and store visits
Cost-Efficient Traffic
$0.45 average CPC ensures maximum reach within budget constraints
Exceptional Cost Efficiency
At just $1.44 per conversion, significantly below restaurant industry average of $5-15
Outstanding CTR
30.81% conversion rate demonstrates highly effective targeting and compelling ad creative
High Phone Call Volume
285 direct phone orders representing immediate revenue opportunities
Multi-Channel Conversions
363 total conversions across phone calls, website orders, and store visits
Cost-Efficient Traffic
$0.45 average CPC ensures maximum reach within budget constraints
Client Impact
With 363 total conversions and 285 direct phone calls, Royal West Pizza experienced a significant increase in orders and customer engagement. The campaign’s exceptional efficiency allowed the restaurant to acquire customers at a fraction of typical restaurant marketing costs, delivering measurable return on every advertising dollar spent. The 30.81% conversion rate demonstrates that the right customers were being reached at the right time with the right message.
Why This Project Succeeded
- Local-First Strategy:: Campaign optimized specifically for local store visits and nearby customer targeting
- Performance Max Efficiency: : Leveraged Google's AI to automatically find the best-converting channels and audiences
- Multiple Conversion Pathways: : Made it easy for customers to engage through phone, website, or in-person visits
- Smart Bidding Strategy: : Maximize conversions strategy ensured budget was allocated to highest-performing opportunities
- Creative Optimization:: Regular testing and refinement of ad creative to highlight menu items and special offers
Ready to Fill Your Restaurant with Customers?
Ready to Fill Your Restaurant with Customers?
Let’s Become Industry Showstoppers Together
